Privacy Policy

Last updated: January 2026

1. Who we are

Protolith Labs is an independent software consulting practice based in Niš, Serbia.

Data controller:

Protolith Labs
Email: hello@protolith-labs.com

This website is operated for the purpose of presenting consulting services and allowing potential clients to get in touch.

2. What personal data we collect

We collect personal data that you voluntarily provide to us, and certain technical/usage data that may be collected automatically when you use the website.

This may include:

Contact data you provide

  • Your name
  • Your email address
  • The content of your message submitted through the contact form

Server log data (operational/security)

  • IP address
  • Browser type and device information
  • Date/time (timestamp)
  • Requested pages/URLs and referrer (where available)

Website analytics data (Google Analytics via Google Tag Manager)

  • When you visit our website and accept analytics cookies (where applicable), we collect information about how the website is used, such as pages viewed, interactions/events, referral source, approximate location (derived from IP), and device/browser information.
  • This analytics data is collected using cookies and similar technologies and is used in aggregate to understand website performance and improve the website.

In addition, basic technical data such as IP address, browser type, and timestamp may be processed automatically through standard server logs for security and operational purposes.

3. How we use your data

We use your personal data solely to:

  • Respond to your inquiry
  • Communicate with you about a potential collaboration
  • Maintain basic business correspondence records
  • Understand how visitors use the website (analytics) and improve content, performance, and user experience

We do not use your data for marketing purposes, automated profiling, or advertising.

4. Legal basis for processing

We process your personal data based on:

  • Your consent, given when you submit the contact form
  • Consent (for analytics cookies / Google Analytics 4, where required)
  • Legitimate interest, limited to responding to inquiries and conducting business communication and maintaining website security/operations

You may withdraw consent at any time (e.g., via cookie settings/banner controls, if shown) or by contacting us.

5. Data retention

Personal data submitted through the contact form is retained only for as long as necessary to:

  • Respond to your inquiry
  • Continue related communication, if applicable

Data may be retained longer if required for legal, contractual, or accounting obligations. When no longer needed, data is deleted or anonymized.

Analytics data in Google Analytics is retained for a limited period configured in our Analytics settings, after which it is deleted or anonymized/aggregated.

6. Data sharing

We do not sell, rent, or trade your personal data.

Your data may be processed by trusted service providers (such as email or hosting providers) strictly for the purpose of operating this website and communicating with you. These providers process data only under our instructions and are subject to appropriate data protection obligations.

We use Google Analytics 4 to measure website usage. Google Analytics is provided by Google and may process usage data on our behalf. Depending on your location and Google’s setup, data may be processed by Google Ireland Limited and/or Google LLC and may be transferred and processed outside your country. Where required, appropriate safeguards for international transfers (such as Standard Contractual Clauses) are used.

7. Your rights

Under applicable data protection laws, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Withdraw consent at any time

To exercise any of these rights, please contact: hello@protolith-labs.com

8. Cookies

This website uses essential cookies required for basic operation.
We also use analytics cookies (Google Analytics 4) to understand how the site is used and to improve it. These cookies may include, for example, _ga and _ga_<container-id>, which help distinguish users and sessions.
Where required, analytics cookies are set only after you provide consent. You can withdraw consent at any time by changing your cookie preferences (if a cookie banner/settings control is provided) or by adjusting your browser settings to block/delete cookies. You can also use Google’s opt-out options (e.g., the Google Analytics opt-out browser add-on).

9. Data security

We take reasonable technical and organizational measures to protect personal data from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure.

10. Changes to this policy

This Privacy Policy may be updated from time to time. The most current version will always be available on this page, with the updated date indicated at the top.

11. Contact

If you have any questions about this Privacy Policy or how your data is handled, you may contact:

Protolith Labs
Email: hello@protolith-labs.com